New deal between Betsson and Evolution Gaming

London based online gaming developer Evolution Gaming has re-signed a deal with Betsson Group that will see it provide another dedicated Blackjack table via the online gaming over the internet.
Evolution has already supplied two Blackjack tables dedicated to Betsson which were successfully introduced in the summer. This new deal, which will run over a three year period, will see a third table introduced to provide Betsson customers with high quality, live games that will take place on Betsson-branded tables with live dealers, real cards and live interaction with the dealer and fellow players.

The deal will allow The Betsson Group, owners of the CasinoEuro brand, to further consolidate its position in the online gaming market by channelling all players who wish to play blackjack through to a Betsson branded table. One of the world's largest gaming operators, the Swedish owned group has a heavy emphasis on casino business and has identified live casino gaming delivered in high quality and in real-time over the Internet as a key part of its ongoing business strategy.

Magnus Silfverberg, CEO of Betsson Malta Ltd, commented, "We recognise Evolution as a market leader in the area of live casino gaming and so we are of course delighted to have strengthened our relationship with them. The dedicated, customised tables from Evolution will be instrumental in helping us drive player loyalty, customer retention and revenue growth."

Fredrik Osterberg, Sales Director at Evolution believes that Evolution's live offering is as close as the Internet can offer to the genuine casino experience, remarking that customers feel more at home playing with real cards and with live interaction. "The ability to be part of the real-time psychological battle is such a vital part of casino games," he said.