In preparation for the opening of the new $500 million gaming and entertainment complex next month Maryland Live! Casino has launched a free-play online casino. The site is being powered by Aristocrat and GameAccount and will be used by the land-based casino to promote itself and attract players to its grand opening on June 6th.
This is the first time that a free-play site has been integrated with a casino management system. The new feature possible thanks to a tool from Aristocrat’s Oasis 360 casino management system which is sure to give the casino a competitive advantage. It also the first time that an online casino has been used to attract players to a upcoming land-based casino.
Kelly Shaw, the Aristocrat vice president of system sales and marketing said that launching the site is a “very exciting milestone” in the company’s history and also in the “history of the gaming industry.” Shaw also said that “nLive and nLiveLink are providing the tools to expand a players total gaming experience today” which is a generational step forward.
Aristocrat’s nLive solution was used to develop myliveonlinecasino.com. It is a simple turnkey solution that allows casinos to easily take their brand to online players. All sites developed with nLive are branded to the casino which means players from the casino will recognise their online and land-based experience as coming from the casino.
Robert J. Norton, the president and general manager at Maryland Live! Casino said that the lauch of the site “enables us to pre-enroll customers into our Live! Rewards players club database and being tailoring rewards to members before they even visit Maryland Live! Casino.” He went on to say that the chance to reach and attract players prior to the opening of the casino is an “invaluable benefit of Aristocrat’s nLive solution.”