2010 World Cup click-through rates increased by LiveLogic

By Daniel Johnson

Sportsbook click-though rates during the 2010 FIFA World Cup matches increased by 300% thanks to the new LiveLogic in-play bet simulation product developed by the London based sports betting analyst firm BettorLogic.

Utilised by a number of leading sportsbooks including Ladbrokes.com, PaddyPower.com, StanJames.com and VictorChandler.com, LiveLogic produces betting prompts throughout the course of every match in response to unfolding conditions. It also allows bettors to link directly and quickly to a relevant betting market via the integration of live prices.

BettorLogic has revealed that during the World Cup games its LiveLogic technology generated around 40 ‘bet prompts’ per match such as when a goal was scored and identified ‘interesting patterns’ based on what was happening in a game at that time.

“The output featured prominently within the homepages of leading bookmakers with live prices and links to a range of relevant in-play markets,” read a statement from BettorLogic.

“From an average click-through rate of 1.9 percent when using a non-BettorLogic in-play bet prompt control, analysis revealed an average LiveLogic click-through rate of 7.7 percent with a high of 10.06 percent during the France versus Mexico match.”

LiveLogic covers over 40 national football leagues alongside the UEFA Champions League and the FIFA World Cup. Mike Falconer, Chief Executive Officer for BettorLogic commented,

“We think it’s a major innovation in the sector and applying these kinds of performance increments across 44 football leagues makes it a very powerful proposition indeed.”

BettorLogic is backed by Betfair co-founder Andrew Black and Nigel Payne, the former Chief Executive Officer for SportingBet.com.